
Michiel Waaijer
Founder · product & strategyFounded RSD in 2015 after agency years in Hong Kong. Leads strategy, UX and senior client relationships — and still ships the occasional tool himself.
LinkedInRock Solid Digital has designed and operated customer-facing platforms for hospitality and entertainment brands since 2015. Deliberately senior and compact: the people you meet are the people who build and run your platform.

Small on purpose. You work directly with the product, design and engineering leads who make the decisions — no account layer between you and the work.
Releases, monitoring, new properties, new integrations, PMS migrations — year after year. Platforms we launched in 2015 are still ours to run.
If something will take longer, we say so. If we don’t know, we find out. When something breaks, we own it and fix it fast.

Founded RSD in 2015 after agency years in Hong Kong. Leads strategy, UX and senior client relationships — and still ships the occasional tool himself.
LinkedIn
Leads mobile and AI — React Native apps for cinemas and ski resorts, among others. Also leads Agentic Commerce development for hotels; MCP, UCP and other protocols.

Leads our hospitality integrations — booking engines, loyalty and PMS platforms in production — and shapes the architecture, DevOps and cloud infrastructure underneath them.

Runs delivery — intake, release cycles and the weekly cadence with client digital and technology teams.
Owns UI design across every brand we work with — Figma design systems, style guides and lifecycle email.
Brings interfaces to life — layout, animation and interaction quality across web, booking and app surfaces.
Backend engineering for booking engines, APIs and third-party integrations — including the first direct cloud PMS launch.
Tests every release across devices and journeys before it reaches a guest — methodical and diligent on every task.
Front-end and WordPress engineering across multi-site platforms — component libraries, templates and release work.
Full-stack web engineering on large multi-site platforms — new features, third-party integrations and keeping long-running codebases healthy.
Web engineering and lifecycle messaging — WordPress builds, CRM integrations and email templates for client marketing teams.
Builds and runs the automated test suites behind every release — regression, booking-path and cross-device coverage.
The team works from Manila and Bali with clients around the world — async by default, overlapping hours where it counts, and on a call when it matters.
We design, build and run digital platforms for hospitality — websites, booking engines, mobile apps, loyalty, integrations and AI — usually as one connected guest journey rather than separate projects.
Hotel groups, independent and boutique hotels, ski and mountain resorts, destinations and entertainment brands. Our longest client relationship is over ten years.
Mostly. Hospitality is where our experience, integrations and reusable platform pay off for clients. We take on adjacent work — entertainment, gifting, travel — when the problem looks similar.
With a call about the actual problem, then a short written view on approach, scope and team. From there we usually begin with a discovery and design phase before committing to a full build.
Our team works across Hong Kong, Manila and Bali, and we work with clients all over the world.
Tell us what you’re building. You’ll hear back from someone who’d actually work on it.