A three-day code-cracking hunt for Prime Video’s Citadel.
- Campaign microsites
- Virtual queue
- Mobile-first
- Hosting & security
- Tracking & analytics
- Campaign
- 3 days
- Passwords leaked
- 0
- Winner
- 1
- Amazon Prime Video, with Culture Group
- Campaign creative, web design and development, hosting, tracking and analytics
To launch Citadel in the Philippines, Prime Video turned the series into a three-day code-cracking hunt across a chain of microsites. We built the hunt — and made sure it stayed up, and stayed secret, until one player cracked it.
Turn a series launch into a nationwide hunt.
Prime Video and Culture Group wanted more than a trailer: a puzzle people would chase from site to site, with a prize for the one player who cracked it.
It had to work flawlessly on every device — mostly phones — hold up when the whole audience arrived at once, and keep the final password secret until the right moment.
Clues, Easter eggs and a final password.
Players moved from one microsite to the next, finding hidden Easter eggs and clues along the way. Each episode posed a question, with results for the fastest twenty and everyone else — and the final password could only be found by watching the show’s first two episodes.
Built for a launch-day rush.
A virtual queue held players at the door whenever traffic peaked, so nobody hit an error page mid-hunt — the same surge handling a ticket or booking launch needs.
We designed, built and hosted the whole campaign, with tracking and analytics throughout. Not a single password leaked.
Agency partners, campaign speed.
Culture Group in Singapore brought us in to build it, and we delivered several sites in a few weeks — then hosted and monitored them through all three days of the hunt.
I just want to thank you for the great partnership and work on Citadel.
Do you support platforms after launch?
Yes — most of our clients stay with us long-term. We operate, monitor and keep improving what we build, with ongoing UX, conversion and feature work.
How long does a typical project take?
A focused website or app release is often three to six months. Larger multi-brand platforms are delivered in phases, with the first release live well before everything is finished.
Can you work with our existing platform?
Often, yes. We can extend, integrate with or progressively replace what you have — we don’t insist on starting from scratch.
Can we speak to your clients?
Yes. Once we understand what you’re working on, we’re happy to introduce you to a relevant client.
Launching something everyone shows up for at once?
Campaign sites, drops and launches that stay up under a rush — tell us what’s coming.