The direct-booking platform behind 80+ hotels and 26 brands.
- Hotels
- 80+
- Brands
- 26
- Visitors / yr
- Millions
- Years
- 10
- EVT
- Digital strategy, UX/UI design, conversion optimisation, platform engineering
For a decade we’ve shaped how guests discover, compare and book across EVT’s 80+ hotels — strategy, UX/UI design and conversion optimisation, on a platform we build and run every week.
Win the direct booking, brand by brand.
Every booking that goes to an OTA costs EVT margin and the guest relationship. The goal: make booking direct the easiest, most rewarding choice — across Rydges, QT, Atura, LyLo and all other brands on the network, each with its own personality and audience.
- DiscoverBrand websitesDestination contentOffersAI discovery
- CompareHotelsRoomsRatesPackages
- BookAvailabilityBooking flowsPaymentsUpsells
- StayMobileGuest communicationService experiences
- ReturnAccountsCRMLoyaltyPersonalisation
Designed around how guests actually book.
Every step is researched, tested and refined to remove friction and lift conversion — consistent across brands, tuned for each. Member rates and sign-in sit inside the booking, and guests who drift away get a gentle nudge to finish. We integrate with a plethora of external systems. all of which are hidden complexities for the guest.
One platform, so every brand can focus on the guest.
A shared foundation means a UX improvement shipped once lifts conversion everywhere. New brands and hotels launch faster, and the guest gets the same reliable booking experience whichever property they choose.
We also carried out full GEO (generative engine optimisation) work across the hotel sites — semantic HTML, structured data and on-page elements like clear hotel facts and FAQs — so AI assistants can understand, trust and cite each property when guests ask “where should I stay?”.
Every layer of the platform, one partner.
Since 2015 RSD has delivered across the whole stack — from digital strategy and design through integration and engineering to running and improving the platform every week. One shared platform now serves ten hotel brands.
- Digital strategyRoadmaps that tie the platform to distribution and direct-booking goals.
- UX research & designJourney mapping, testing and conversion-led booking flows.
- UI design & design systemOne component library flexing across Rydges, QT, Atura and LyLo.
- CMS integrationContent models and editor workflows for 80+ property sites.
- PMS integrationReservation systems behind one interface.
- Booking engineRates, upgrades, add-ons and checkout, configured per hotel.
- PaymentsPayment gateways configured per property.
- Loyalty & identityMember sign-in and loyalty pricing across every brand.
- CRM & lifecycleBooking events into the CRM for confirmations and campaigns.
- Analytics & CROFunnel tracking and experiments that keep lifting conversion.
- Platform engineeringAPIs, multi-property architecture and modernisation.
- Hosting & monitoringUptime, alerting and performance across the booking path.
- Ongoing maintenanceRegular releases, security patches and support.
- Continuous iterationNew properties, brands and features, shipped every sprint.
Rock Solid has been an indispensable partner for nearly a decade. They’ve built and maintained a complex WordPress network for 80+ hotels, consistently delivering custom solutions that enhance our capabilities. Reliable, collaborative, and deeply attuned to the needs of the hotel industry.
Do you support platforms after launch?
Yes — most of our clients stay with us long-term. We operate, monitor and keep improving what we build, with ongoing UX, conversion and feature work.
How long does a typical project take?
A focused website or app release is often three to six months. Larger multi-brand platforms are delivered in phases, with the first release live well before everything is finished.
Can you work with our existing platform?
Often, yes. We can extend, integrate with or progressively replace what you have — we don’t insist on starting from scratch.
Can we speak to your clients?
Yes. Once we understand what you’re working on, we’re happy to introduce you to a relevant client.
Running a multi-brand hotel platform?
If your website is no longer just a website, we should talk.