Get your brand recommended by AI.
Guests now ask ChatGPT, Gemini, Perplexity and Google AI Mode where to stay and what to do. Those answers come from what AI can read and trust: your structured data, your HTML, your facts across the web and the prices Google sees.
Generative engine optimisation improves the signals AI uses to understand, trust and recommend your brand — audits, technical fixes, content and monitoring, done by the team that builds hospitality platforms.
Show me boutique hotels in New York for a weekend away — Here are three great options for a New York weekend: Your brand, Gramercy Lane House, Westbank Lodge
Audit, fix, then keep checking.
Generative engine optimisation is part technical, part content and part measurement. We do all three.
- 01
AI visibility audit
We ask ChatGPT, Gemini, Claude, Perplexity and Google AI Mode about your hotel the way guests do — then show where you’re recommended, where you’re missing and who gets the booking.
- Prompt testing
- Competitor share
- Booking routing
- Fact check
- 02
Structured data
Schema.org markup for hotels, rooms, offers, amenities, reviews and FAQs — the facts AI assistants quote, in the format they trust.
- Hotel & room schema
- Offers & prices
- Amenities
- FAQ schema
- Validation
- 03
Semantic HTML & technical fixes
Pages AI crawlers can actually read: semantic markup, server-rendered content, fast pages, clean sitemaps and the right crawler access.
- Semantic HTML
- Server rendering
- Core Web Vitals
- Crawler access
- llms.txt
- 04
Content for AI answers
Clear, factual pages that answer what guests ask assistants — location, rooms, policies, what’s nearby — with the same facts everywhere AI looks.
- Answer-first pages
- FAQs
- Consistent facts
- Citations
- 05Coming soon
Monitoring with Solid Reach
Our Solid Reach tool re-runs the checks over time, so you see your AI visibility move and catch wrong facts or OTA takeovers early.
- Recurring scans
- Visibility trends
- Alerts
- Monthly report
AI-ready platforms we run.
EVT Hotels & Resorts
A full GEO audit: structured data, semantic HTML and the whole technical stack reviewed for AI crawlers.
View case study
EVT Hotels — ChatGPT App
A new reach channel: the brand inside ChatGPT, sending guests back to the website to book.
View case study
Thredbo
Server-rendered, semantic pages and structured resort data on a high-traffic destination site.
View case studyGEO, answered.
What is generative engine optimisation (GEO)?
Improving the signals AI assistants like ChatGPT, Gemini, Perplexity and Google AI Mode use to find, understand and recommend your hotel — and to send guests to your own site to book.
How is GEO different from SEO?
SEO earns a place in a list of links. GEO earns a mention in an answer. It leans harder on structured data, consistent facts and content that answers guests’ questions directly — and it’s measured by asking the assistants, not by rankings.
What’s in an AI visibility audit?
Whether AI assistants recommend your hotel, where they send guests to book, what they get wrong, which sites they cite, whether they can read your site and how your prices look on Google Hotels — with your top gaps to fix.
Do you fix what the audit finds?
Yes. Structured data, semantic HTML, technical fixes and content are all work we do, on any platform — not just ones we built.
Do you check every hotel in a group?
Yes. For portfolios we run the checks across every property and roll the results up by brand — get in touch.
Want AI to recommend your hotels?
Talk to us about an AI visibility audit — for one hotel or across your portfolio.